Wink.com - Website Review

Wink recently launched a company update, Wink Beta 2, with a fresher look for their website, and a new goal in sight: People Search. But not just for searching out names, but rather – identities. Web users are constantly creating new online identities, and Wink is gearing its technology towards recognizing people sharing common interests. This will enable users to create one main profile in which they can manage blogs, personal pages and profiles for websites such as MySpace, Bebo, LinkedIn, Live Spaces, Friendster, and the Web. This, along with user ratings and tagging, is making it easier than ever to find people, as well as user-ranked web search results.

Wink is largely a tag based user-ranked search system, but is now taking people searching to a whole new level. Searching for people will never be the same. Wink started in August 2004 by Michael Tanne, with the goal of integrating user feedback to improve search result. “We know we are trying something really big - and challenging. People can help each other find the best information on the Web, better than machine-based algorithms alone,” Tanne stated in a recent interview. “It just takes a few people who take the time to weigh in with their preferences to create a super experience for everyone else.”